Lululemon
Create a uniquely Lululemon integrated omni-channel experience to inspire guests to create full looks instead of purchasing single items.
Product Strategy Work
Challenge
Guests do not see lululemon as a destination for head to toe looks and purchase single item, franchise or category they love.
Guests search for outfit ideas and inspiration on how to style items outside lululemon
Business Opportunity
Increase cross category engagement; Grow basket size; Inspire guests to create head-to-toe looks; Change outlook for new and existing guests.Increase cross category engagement; Grow basket size; Inspire guests to create head-to-toe looks; Change outlook for new and existing guests.
Validating the Problem
Crafting Guest Archetype — To valid the problem, we crafted did a breakdown of the different types of guest that shop athleisure wear. This would shape the kinds of questions to prioritize in research to get relevant answer.
Sorting The Questions — Before proceeding with research, we prepared several questions to be asked in a user survey and a diary study. The questions were sorted based on value importance.
Competitive Analysis — Exploring the outfitting landscape to see what competitors are doing and seeing which of the experiences best resonates with our guests.
Prioritizing Guest Needs
Distilling Survey — Gathering insights from the user survey to identify what is most important to guests when it comes to outfitting.
Opportunity Areas — Letting the senior leadership stakeholders vote on which opportunity areas are most pressing to solve through outfitting.
Ideation & Concepts
The prioritized user needs are taking into an ideation workshop comprised of other product designers and managers to generate some unique solutions.
Concepts — After distilling the ideas generated from the ideation workshop, we came up with several wire-frames to help visualize the winning concepts.
Road-mapping Experiences
After getting alignment from leadership, we broke down the experiences into a roadmap to provide a clear path forward for how outfits will evolve through the lululemon shopping journey.
Outfit Creation Process
To streamline the process of creating outfits, this is something that touches other different stakeholders such as stylist, merchandisers and content ops. We need to shape how and when each stakeholder will be accountable.
Cornerstones of a complete outfit
Vendor Selection
We conducted a build vs buy analysis from a UX/UI, Product and Tech perspective to determine which Ai vendor will be ideal for creating flat-lay images and smartly curate outfits through machine learning.
